“Know your customer”. It’s easy to write that three-word sentence, but having a deep understanding of what consumers think about your brand or company is definitely not an easy task. Customer Experience is the methodology that provides objective metrics on how consumers feel throughout all the steps that lead to the purchase, the so-called ‘Customer Journey’. In this article, we will explain why this concept is so important and which are the best B2B Marketing tools out there to help you improve your post-sale experience.

Improving productivity and generating growth is today a key objective for any company, but achieving it is not always so easy without the right tools. Implementing Salesforce CRM solutions and using them across Sales, Marketing, and Customer Service can for sure provide a big boost in your business results. In this article, you will find 5 simple examples of how Salesforce tools can easily help you to take your business productivity to the next level!

The use of CRM software by companies is becoming more and more common. One of the most popular is Salesforce, which has become a complete platform for customer management, marketing campaigns, and other vital tasks. But the truth is that, like every tool, the proper functioning of Salesforce depends, in part, on its administrator. What Salesforce best practices should the administrator take into account? In the following article, we review some of the most important points that cannot be overlooked by the technician responsible for CRM in a company.

GDPR and cookie policy, as well as the treatment of personal data in accordance with European regulations, are issues that Salesforce users can solve without complications. This leading CRM platform understands the importance of this legislation and helps its customers to comply with it. Here’s a brief explanation of how Salesforce makes it easier for you! GDPR and cookie policy, as well as the treatment of personal data in accordance with European regulations, are issues that Salesforce users can solve without complications. This leading CRM platform understands the importance of this legislation and helps its customers to comply with it.

What were the most shocking software developments of 2021? At Nuvolar, we have selected seven outstanding developments which we consider relevant and worth mentioning. As a complement, we list three important trends that could define the IT solutions landscape in 2022. If you think it is relevant to include other applications in this list, please feel free to comment. #1: UiPath 21.4 stands out among RPA software innovations

According to forecasts, investments in Open Source will reach $33 billion by 2022. Regardless of the market leadership of organizations that provide proprietary code, there is no doubt that Open Source is becoming increasingly popular as a basis for software development. But, what are the main characteristics of this model? And what are the main benefits compared to proprietary systems? Open Source is one of the most widespread and powerful resources available for today’s developers and, in particular, for independent developers.

Salesforce recently announced a cloud backup solution at its Dreamforce event that enables a complete data recovery and backup system for businesses. The new solution, called ‘Backup and Restore’, is designed with the same simplicity as the rest of the services and tools developed by Salesforce. What can we expect from Salesforce Backup? It is a challenging moment for companies. Data is widely dispersed due to remote work and as a result, it is essential to have a good data restore system.

Covid-19 has changed organizations drastically. From one day to another, companies had to adapt to 100% remote work scenarios. At Nuvolar, we decided to implement a policy based on flexibility, allowing our employees to decide where they want to work at any time. In this article, we’ll explain how we managed to make it happen, what we have done to cope with the challenges, and what our approach looks like moving forward.

4 weeks, 5 groups and 1 common goal: Create future opportunities for more than 1,700 children and teens at risk of exclusion, providing them with training in technological skills to improve their school performance. That’s what this initiative is all about. The real challenge?: Collecting € 1,200 in only 4 weeks to afford the expenses of these training courses. The tools to achieve it?: Our own feet!